Starting a blog could possibly make you famous. Or it might not. It doesn’t really matter. Fame isn’t the point. And, after all, how many people to you know who are famous simply because they started blogging?
Leadership is influence.
Leadership is doing something that creates a ripple, or maybe a current, or maybe a tidal wave that affects something down stream. Welcome to the world where blogging is more at the core of commerce and media than you’ve probably ever realized.
Last week, someone dropped a shrink-wrapped stack of phone directories on my doorstep. And these were “Christian” directories, whatever that means. (My name wasn’t in it, so…)
Phone directories are a lot like the rest of the print industry – fading fast. Nobody is subscribing or reading, which is dropping circulation numbers, which is turning away advertisers, which is causing tons of publications to either shut down or merge with someone else. A few are still doing well. All print isn’t dying, but much of it is. Why?
Because digital is rising. The internet is big. You know this. You know it so well you’re tired of hearing about it, right? But tons of leaders, who have some influence, still see operating a blog as purely a luxury, maybe even a hobby if not an utterly pointless waste of energy.
But it isn’t. Let me tell you the why first. Why should you start blogging, like, yesterday? Here are my three biggest reasons (and I have a dozen more):
- Blogging lets you frame the story behind your brand. And by “brand” I mean the story the people tell about a person, a product, or an organization.
- Blogging is like owning a piece of real estate. It’s your own. Facebook and Twitter don’t belong to you. You’re just renting space and helping someone else profit from it.
- Blogging leaves a legacy. So do books, of course, so you should try to write books too, but blogging is off-the-cuff, in-the-moment, from-the-heart. Publishing is long, slow, and heavily edited to sell.
There is a bit of preliminary work to be done. You need to think through your potential subject matter and outline the topics you’re going to write about. Do a little research into the various tools at your disposal for creating content. But at the end of the day, blogging isn’t rocket science. That is, unless, you actually do blog about rocket science and, if that’s the case, I can’t help you much.
I’ve been blogging for twelve years-ish. I’ve managed blogs about blogging and I’ve written a book about social media. So depth is coming later on this blog. But as one of my earliest posts, I just wanted to say one word to you who haven’t jumped in yet or who perhaps have been out of the game for a while…
Here are a few good tools:
- How I Made 40K In My First Year of Blogging
- Problogger’s Guide to Blogging for Your Business
- Udemy: 2016 Blog Blueprint – How To Turn Blogging Into A Career
- Blogging Guru Blueprint
And of course, I have a big giant toolbox of resources for every aspect of blogging.
I would LOVE it if you would do some shameless self-promotion in the comments here and just tell me where you blog and how long you’ve been at it.