What in the world is a safelist? A safelist is a mailing list where all members have opted in and agreed to receive mail from each other. And here's the biggest thing you need to know about them... they're mostly junk. The 1% of safelist users who either own the list … [Read more...]
What to Do When Someone Unsubscribes from Your Email List
Obviously, building a strong email list is essential. And along the way, people will unsubscribe. It's inevitable. If you have hundreds of thousands of subscribers, you won't pay a bit of attention, but when you have just thousands, or hundreds, or even dozens, it … [Read more...]
