Keyword research is the process of finding out what keywords and phrases people are searching for and determining how much competition there is in trying to rank for those words and phrases. When I started blogging, no one was really doing much keyword research. Pay-per-click … [Read more...]
7 Elements of an Effective Blog Design
Blogs are as diverse in design as they are in content. Well-designed blogs are rare, though. Some are minimalist while others are quite noisy. Some are bright and colorful while others are black text on a mostly white background. These, to me, are mostly secondary … [Read more...]